04.04.2012 23:19:58

Wayne

An elevator pitch could be a brief e-mail summary of your business. Or it could be a short story that you can tell in the course of a elevator ride.  Or, more commonly perhaps, it could be your business pitch at an organised networking event or any event where you have an opportunity to explain what you and your business does in the hope that it opens the door to opportunities or an introduction or referral.

You use the elevator pitch to get meetings with prospective clients, partners or investors. And if you don't have an introduction from someone else (an introducer or referrer), an amazing elevator pitch is critical to a successful cold e-mail or when meeting someone for the first time at an event.

The term 'elevator pitch' was based on the fact that 118 seconds is the length of the average elevator ride in New York City.  The first 8 seconds are "the hook" - the time you have to get the 'lean in' factor.  That's where you capture the recipient's interest.  Those initial 8 seconds are the key - as we all know, first impressions count.  With the world seeming to spin faster, 45 seconds is more likely than 118 seconds so practice what you can say and how you say it during 30, 45 and 60 seconds - if you're able to tell them more, they will probably have already 'leaned in'. 

It's the quality of the elevator pitch (the introduction to your business and the products and services that it provides) that makes the recipient want to know more....  With this in mind, plan and prepare and practice. 

Finally, Best of Luck !

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